Another way of differentiating BFM's music from CHR (contemporary hit radio) stations is doing unplugged versions. Admittedly this is not a new technique as even CHR stations do play unplugged versions from time to time. But doing this consistently could be good positioning.
See the difference in treatment in Aly and AJ's potential breakup song:
Unplugged:
Tuesday, January 8, 2008
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